EMBREY Names Helena P. Finley Managing Director and Executive Vice President of Construction

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SAN ANTONIO, TEXAS — February 2024, Construction industry veteran Helena P. Finley has been named Managing Director and Executive Vice President for EMBREY, a vertically integrated real estate investment company based in San Antonio.

“Helena has a strong portfolio of achievement in the construction industry, and her eye for design, attention to detail, and keen understanding of building community experiences are all qualities that fit precisely with EMBREY’s mission,” said Trey Embrey, President and CEO. “We are proud to have Helena join the executive leadership team.”

In her new role, Finley is responsible for leading and conducting oversight for all multifamily residential and commercial buildings in EMBREY’s multistate market portfolio. She will manage projects throughout Texas, Colorado, Tennessee, Florida, North Carolina, and Arizona overseeing more than 760 subcontractors and vendor partners while directing more than 140 construction field and corporate employees.

Before joining EMBREY, Finley was on the founding leadership team of Vero Sade, which develops, builds, and operates Class-A residential real estate. Her portfolio included 29 multifamily and mixed-use construction projects with more than 6,800 units and more than $830 million in value.

Her extensive professional experience includes recruiting top talent and helping to advance careers through training and developmental programs. She is known for conducting highly organized and efficient systems for building, expansive collaboration with and development of stakeholder relationships, and implementing best practices that remain abreast of industry standards and reflect changes in construction regulations.

“EMBREY is a nationally recognized builder and I am honored to lead its construction teams,” said Finley. “I believe we can create strong relationships with our trade partners and achieve great success in business while caring for our people and our planet. EMBREY reflects that philosophy in all it does.”

Finley understands first-hand the importance of bridging the gender gap within construction and prioritizes attracting, fostering and growing talent at EMBREY, to give women, and all personnel, the necessary tools to advance their careers within construction. According to the Bureau of Labor Statistics, nearly 11 percent of all construction workers are women.

“Women are widely under-represented within the field of construction,” said Finley. “More and more are choosing construction as a career and I’m inspired to take on a mentorship role at EMBREY, to foster talent development and attract more women to the field.”

San Antonio-based EMBREY is a vertically integrated real estate investment company that develops, builds, acquires, owns and manages multifamily communities and commercial assets in select markets throughout the United States. In 2024, EMBREY celebrates its 50th year in business with 50,000 multifamily units and more than six million square feet of commercial property completed in its history.  As a leading developer in the multifamily sector, the company has more than 6,000 units under construction or in development.