Building the Future
EMBREY has always seen the privilege of building as a noble calling.
Exemplary craftsmanship, strong relationships, quality subcontractors, clear communication, efficiently managing costs — that’s how we build The EMBREY Way.
Our team works closely with subcontractors to develop and qualify bids and provide detailed analysis. Our reputation for attention to detail sets us apart and drives a more cost-efficient procurement of labor and materials than typical builders.
Because of the value of our long-standing working relationships, our integrity, and a long list of subcontractors who prefer to work with us, our bids are among the most competitive in the industry.
Helena Finley is a seasoned multifamily executive with more than 25 years of experience in development and construction. As Managing Director and Executive Vice President of Construction, she leads EMBREY’s construction division and oversees all projects across the company’s portfolio. Her leadership reflects EMBREY’s commitment to integrity, quality craftsmanship, and innovation—delivering exceptional results and lasting community impact. Helena is known for fostering strong relationships with trade partners and project teams, driving collaboration and alignment from concept through completion.
Before joining EMBREY, she was part of the founding leadership team at Vero Sade, a firm specializing in the development, construction, and operation of Class A residential communities. Her prior experience includes leading multifamily construction initiatives for The Morgan Group, Trammell Crow, Gables Residential, and Post Properties. Throughout her career, Helena has overseen the construction of 57 multifamily and mixed-use projects totaling more than 15,600 units and $3.1 billion in combined budgets.
Helena is a Board Member for the University of Houston Alumni Foundation, BUILT National, Ocean Corporation, and more. Her work in the construction industry has been recognized by the Houston Business Journal where she was honored with the “Women Who Mean Business” award in 2023.
Helena holds a Bachelor of Science degree from University of Houston.
Our construction Team
We are One EMBREY led by people we believe are the best in the business.