EXECUTIVE SUMMARY

• EMBREY closed on a 4.5-acre, five-parcel land assemblage in Charlotte, North Carolina to develop Southerly LoSo, a 403-unit luxury apartment community in the Lower South End neighborhood (LoSo), marking EMBREY’s first project in the Charlotte market.

• Since the original publication of this article, EMBREY has completed construction on Southerly LoSo, and the community is now leasing. For more information on floor plans, amenities, and availability, visit the leasing site for Southerly LoSo.

• EMBREY has continued to invest in the North Carolina multifamily market. In 2025, EMBREY announced an additional expansion into Charlotte, closing on land and financing for Stateswood, a Class A multifamily community that further establishes EMBREY’s presence in North Carolina.

SAN ANTONIO , June 16, 2022 /PRNewswire/ — EMBREY, a diversified real estate investment company based in San Antonio, has closed on a five-parcel assemblage totaling 4.5 acres of land in Charlotte, North Carolina. The firm plans to construct Southerly LoSo, a high-end, 403-unit luxury apartment community, in the popular Lower South End neighborhood locally known as “LoSo.” Hunter Barron, of JLL assisted EMBREY with the assemblage.

“This will be EMBREY’s first project in Charlotte and construction will begin in late June,” says Brad Knolle, Executive Vice President of Development. “There is high renter demand in the LoSo area and vacancy rates are low. We are developing a community that will deliver a living experience that is in keeping with the vibrant and trendy LoSo area.”

Units will feature keyless entry, 9- to 12-foot ceilings, quartz countertops, walk-in closets with built-in shoe racks and designer finishes throughout. The property will offer luxury amenities such as a resort-style pool with shaded cabanas, a bocce ball court, a dog park, a bicycle repair and storage room and more. Also included is a seventh-floor sky lounge for residents to relax while enjoying views of the Uptown Charlotte skyline.

The design team, including Cline Design and Land Design, has worked tirelessly with EMBREY to create a timeless building for this iconic corner. Moore & Van Allen and Hart & Hickman have provided excellent land entitlement and environmental services to help EMBREY achieve this closing. Elford, Inc. has been selected to build the project.

Southerly LoSo is expected to begin leasing in late 2024 with completion in early 2025.

About EMBREY
San Antonio-based EMBREY is a diversified real estate investment company that owns, develops, builds, acquires and manages multifamily and commercial assets in targeted markets across the United States. Since 1974, EMBREY has developed more than 43,000 apartments and over 6 million square feet of commercial property. EMBREY is a leading developer in the multifamily sector, with more than 6,000 units under construction or in development.

FAQs

Q: What is Southerly LoSo in Charlotte, North Carolina?
A: Southerly LoSo is a 403-unit luxury apartment community developed by EMBREY in Charlotte’s Lower South End neighborhood. The community features upscale interiors with 9- to 12-foot ceilings, quartz countertops, and designer finishes, along with amenities including a resort-style pool, bocce ball court, dog park, and a seventh-floor sky lounge with views of the Uptown Charlotte skyline.

Q: Where is Southerly LoSo located?
A: Southerly LoSo is located in Charlotte’s Lower South End, a vibrant and fast-growing urban neighborhood known for its walkability, dining, breweries, and arts scene. Low vacancy rates and strong renter demand make LoSo one of Charlotte’s most competitive submarkets for luxury multifamily development.

Q: Is Southerly LoSo now leasing?
A: Yes. Southerly LoSo is currently leasing. Visit the leasing site for Southerly LoSo to explore available floor plans and schedule a tour.