The Comeback of Institutional Capital: EMBREY Insights Hosts JLL’s Mark Gibson

The Comeback of Institutional Capital: EMBREY Insights Hosts JLL’s Mark Gibson

September 2025

Insights At-a-Glance

  • Institutional capital is re-engaging in commercial real estate (CRE); pricing is normalizing as bid-ask spreads narrow.
  • Alternative lending, private credit, and banks via debt funds are key financing channels into 2026 multifamily and commercial real estate
  • Living sector (multifamily, student, senior, SFR/BTR, manufactured) remains structurally undersupplied after record 2024–2025 deliveries.

Multifamily & the Living Sector: Demand Now, Shortage Ahead

Institutional capital is returning, but patience is still required as the market “bumps along the bottom” toward a healthy new normal. Opportunities are emerging for best-in-class operators as pricing realism and narrowing bid-ask spreads create attractive entry points, especially across the living sector. Despite record deliveries in 2024–2025, construction is declining, with a shortage likely in 2026–2027 and beyond.

Capital, Rates & Where Funding Comes From

Investors are recalibrating amid macro signals: since 2022, listed securities are up ~75% while CRE returns are down ~25%, and attention remains “incredibly” focused on the 10-year. Capital is flowing from retirement plans, pensions, wealth accounts, sovereign wealth and state funds, private credit funds and ABL, and traditional banks; the latter increasingly routing through private credit and debt funds to lower cost of capital. This mix underpins transaction activity driven by capitulation and conviction, the two themes driving the current CRE financing and transaction environment.

Strategy & Footprint

Allocations favor value-add and opportunistic plays; ODCE data shows a focus on living and industrial (with regional variability for industrial). EMBREY’s operating footprint spans Arizona, Colorado, Florida, Georgia, North Carolina, Tennessee, and Texas, aligning the platform with markets benefiting from durable housing demand.

Garrett Karam, EMBREY, Chief Investment Officer
Garrett Karam

Garrett Karam leads all investment and capital markets activity for EMBREY, including growing the company’s funds and acquisitions platforms. Since joining EMBREY, Garrett has secured nearly $3 billion in capital for more than 40 developments and has presided over $2 billion in asset sales. He is integral to setting the strategic direction of the company and maximizing return on investment for both EMBREY and its investors.

Mark Gibson, JLL Capital Markets, Chief Executive Officer
Mark Gibson

Mark Gibson is the Chief Executive Officer of JLL Capital Markets, Americas, where he leads the firm’s Capital Markets business across the region. Mark is responsible for setting strategic direction, driving business growth and enhancing client engagement to deliver innovative capital markets solutions. He also sits on JLL’s Global Capital Markets Board, contributing to the firm’s global investment strategy and expansion efforts.